How To Create an Engaging Instagram Post

EPISODE 75

We know that engagement is the holy grail of Instagram, but how do you encourage more interaction on your account? Do you ask a question on every post? That seems a bit much. What about posting more videos? Or maybe it’s time to master the fancy flat-lay?

This week we ponder it all and take a look at the most engaging posts we’ve had on @laurahornart over the past two years.

Join us to find out what we discovered and to hear about our somewhat random (organic is a nicer word) content creation process!


A few things you will hear us talk about:

  • Digging into your Instagram analytics (how to see your most engaging posts).

  • Encouraging conversation with calls to action.

  • What comes first when creating content—the caption or the photograph?

  • Using hashtags as a storytelling tool.

  • Making the most of the first line of your caption.

  • Trusting your gut and keeping things fresh by doing it “your way”.


Listen to the podcast now!


LINKS

Laura’s Instagram account - @laurahornart
Most engaging Laura Horn Art IG post for the last two years - click here.
Momentum personal dashboard


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